2021. 4. 11. 16:04ㆍ카테고리 없음
Jan 03, 2001 Analyze recent trends that affect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history.
John Francis 'Jack' Trout (January 31, 1935 – June 4, 2017) was an owner of Trout & Partners, a consulting firm.. Trout started his business career in the advertising department of General Electric.
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He was one of the founders and pioneers of positioning theory and also marketing warfare theory.. Jack Trout is Chairman of Trout & Partners Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
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